TV & West End star Ali Cook announces UK Magic Tour




UK TOUR: 16 September – 11 November 2017


The star of West End magic marvels and big screen spectacles, Ali Cook, has announced a new UK tour for his critically acclaimed comedy magic show Principles of Deception. Treating audiences to a festival of fascination, Principles of Deception acts as the essential storytelling of magic, with Ali Cook’s own brand of awe-inspiring magic and off-beat comedy. The tour will visit theatres nationwide between 16th September – 11th November 2017.


“A hugely impressive show that’s never short on spectacle… Genuinely astounding”

★★★★ Mail on Sunday


Taking its name from Arthur Buckley’s seminal magic compendium Principles and Deceptions – the first book to categorize every magic trick – Principles of Deception demonstrates Ali Cook’s skill as a historian of deception. In a masterclass of technique across a range of magic disciplines, Ali Cook defies the illusionist norm by showcasing a plethora of astonishments for audiences. Featuring close up magic, mind reading sleight of hand, suggestion, hypnosis, black art, misdirection and many more styles, Principles of Deceptionis an evening of magical invention and re-invention.


“Forget what you think you know about comedy magicians – Ali Cook is edgy, intelligent, self-referential, caustically hilarious and one of the most sought-after illusionists on the planet”

GQ Magazine


Ali’s renown in the alternative comedy and magic worlds has led him to star in the West End illusion spectacular Impossible, as well as television magic specials including Penn & Teller: Fool Us (ITV), Dirty Tricks (Channel 4), Secret World of Magic (Sky One) and Now You See It (BBC One).


In addition to his comedy and illusion work, Ali has also undertaken television acting roles in Emmerdale (ITV) and Mr Selfridge (ITV), as well as film roles in the BAFTA nominated film Kajaki (2015), Get Lucky(2013, Universal Pictures), The Anomaly (2014, Universal Pictures) and The Messenger (2015, directed by BAFTA and Emmy Award winner David Blair). He will also co-star in the upcoming political comedy How To Sell A War with Katherine Parkinson.


Principles of Deception became Ali Cook’s third sold-out show at the world famous Edinburgh Festival in 2011. The performance won him critical acclaim, and firmly established Ali as a leading proponent of the alternative magic scene. His other Edinburgh shows A Touch of Vegas (2008) and Pieces of Strange (2010) were also met with superlative reviews and sold out performances.


Suitable for ages 8+ (Recommended Guidance)


Ali Cook’s Principles Of Deception UK Tour Dates


Saturday 16th September                                                              Box Office: 01224 641122

Aberdeen, The Lemon Tree                                                        Website:

Saturday 30th September                                                              Box Office: 01603 612580

Norwich, Norwich Playhouse                                                      Website:

Friday 6th October                                                                            Box Office: 01308 424204

Bridport, Bridport Arts Centre                                                    Website:

Saturday 7th October                                                                      Box Office: 01483 369350

Guildford, G Live Studio                                                                Website:

Friday 13th October                                                                          Box Office: 01608 642350

Chipping Norton, The Theatre                                                    Website:

Saturday 14th October                                                                    Box Office: 01248 382828

Bangor, Pontio Studio                                                                    Website:

Saturday 21st October                                                                    Box Office: 01442 228091

Hemel Hempstead, Old Town Hall                                            Website:

Saturday 28th October                                                                    Box Office: 0121 446 3232

Birmingham, mac Birmingham                                                    Website:

Friday 3rd November                                                                      Box Office: 01235 515144

Didcot, Cornerstone                                                                       Website:

Saturday 11th November                                                               Box Office: 01664 851 111

Melton Mowbray, Melton Theatre                                          Website: