As part of its commitment to making theatre accessible to all, West Yorkshire Playhouse is piloting a Pay What You Like performance on Monday 8 June. People will be able to buy tickets for the Playhouse’s latest production The Rise and Fall of Little Voice at a price which they determine. The customer sets the ticket price, deciding how much they would like to pay at that particular performance.
Playhouse Artistic Director James Brining directs Jim Cartwright’s Northern-set Olivier Award-winning play. The cast includes two former Coronation Street regulars, Vicky Entwistle and Chris Gascoyne, with Nancy Sullivan as Little Voice, a shy young girl whose world is transformed through the songs of musical heroines like Judy Garland, Billie Holiday and Marilyn Monroe.
Artistic director James Brining says:
“We believe in access for all. Everyone is welcome at the Playhouse. I hope that our Pay What You Like performance will encourage people who may not be able to afford a night out at the theatre to come along and see this fantastic show.
“I have been delighted by the reception of audiences to the production. People have laughed, cried and been transported in equal measure. This is a modern classic which entertains and thrills as much as it challenges and provokes questions about society.
“It’s been a real privilege to create it for audiences. Now the Playhouse’s Pay What You Like initiative means
everyone can enjoy live theatre at a price that suits them. “
PAY WHAT YOU LIKE NIGHT – HOW IT WORKS
When you book you can pay as little as 50p. A transaction fee of £1.75 will be applied to all phone and internet bookings, but not when you book in person. If you are booking on the night please arrive by 6.30pm. Tickets are strictly subject to availability, pre-booking is advised.