Launch of discount ticket website

The Stage and LOVEtheatre partner to launch The Stage Tickets


The world’s oldest and best theatre publication, The Stage, is delighted to announce the launch of The Stage Tickets, powered by LOVEtheatre. The Stage Tickets is a new ticketing website offering brilliant deals on performances, events and London attractions.

The Stage Tickets:

All subscribers to The Stage enjoy 10% discount on everything bought through The Stage Tickets website. This includes long-running performances such as Mamma Mia!, The Bodyguard and The Woman in Black, as well as newer productions like The Kite Runner and Matthew Bourne’s The Red Shoes. The discount also applies to events and London attractions, in addition to LOVEtheatre special offers, and dining and theatre packages.

With the average ticket price paid in the West End reaching £42.99 last year, according to Society of London Theatre (SOLT), The Stage subscribers could recoup the cost of their subscription (from £3.59 a month) with just one ticket purchase.


This is an exciting partnership with LOVEtheatre, a respected and trusted ticketing website, owned by The Ticket Machine Group, and part of Ambassador Theatre Group. LOVEtheatre offers great deals on UK theatre tickets, attractions, events, and dining and theatre packages. Through this partnership, The Stage hopes to bring more affordable and available tickets to theatregoers.


“We’re delighted to be partnering with LOVEtheatre to deliver this benefit to The Stage’s subscribers. LOVEtheatre is, like The Stage, a market leader in the theatre sector, and delivers a first class experience to its customers.”

Simon Hassell, Commercial Director – The Stage


“We are absolutely thrilled to be partnering with The Stage to provide their subscribers with our streamlined ticket-buying platforms giving them access to our complete range of shows and top theatre deals including the hottest shows in London’s West End. It’s a great time for live entertainment at the moment, and we’re confident this partnership will encourage more regular visits to the theatre.”

Simon Meilak, Managing Director – LOVEtheatre