Empire Cinemas celebrates National Autism Awareness day

Empire Cinemas helps celebrate ‘World Autism Awareness Week’ with autism friendly screenings and film

·         Screenings to take place on Sunday 2nd of April and Thursday 6th of April

Empire Cinemas is delighted to announce that it will once again be celebrating ‘World Autism Awareness Week’ by showing autism-friendly screenings of The Smurfs: The Lost Village. Kicking off on World Autism Day, Sunday 2nd of April, Empire Cinemas nationwide will welcome people on the autism spectrum, with sensory or communication disorders and people with learning disabilities to enjoy the latest film from The Smurfs franchise.

In recent years, Empire Cinemas has been programming autism friendly screenings for their local communities. The screenings have adaptations such as reduced sound levels, increased lighting and advert-free content which allows the audience, their families and carers to be comfortable and feel fully included in the experience of a trip to the cinema.

Following the success of the 2011 blockbuster The Smurfs, this next instalment in the franchise stars Demi Levato and Joe Manganiel and is a fully animated, all-new take on the classic. A mysterious map sets Smurfette and her best friends Brainy, Clumsy and Hefty on an exciting and thrilling race through the Forbidden Forest filled with magical creatures to find a mysterious lost village before the evil wizard Gargamel does. Embarking on a roller-coaster journey full of action and danger, the Smurfs are on a course that leads to the discovery of the biggest secret in Smurf history! The film will be screened in 15 cinemas and over 141 screens to celebrate World Autism Day on Sunday 2nd and additionally showing on Thursday 6th of April across all sites.

Jon Nutton, Marketing Director of Empire Cinemas, said: “Empire Cinemas has a strong commitment to social responsibility and we’re glad to be able to continue our support for World Autism Awareness Week for another year. The screenings of The Smurfs: The Lost Village give autistic people, and their families and friends the opportunity to enjoy the big screen experience in a comfortable and relaxed environment.”

Tickets for autism friendly screenings of The Smurfs: The Lost Village are on sale now at: http://www.empirecinemas.co.uk/